Pitfalls of putting on a show
From the supermarket ribbon-cutting to the Steve Jobs-headlined tech-a-palooza, the promotional event remains a staple of the marketing world. Giveaways, special guests, sneak peeks, all geared toward...
View ArticleThe keys to recruiting the right expert
Beauty may be in the eye of the beholder, but unqualified expertise is not. There are hard-and-fast requirements to being an expert, according to Erica Prince, founder and president of the Roslyn-based...
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